The first exclusive supplier to Emirates Team New Zealand’s 2021 America’s Cup campaign has been revealed as ITM.
The partnership is effective immediately and sees one of New Zealand’s leading building supplies specialists support the team right through their defence of the 36th America’s Cup during the next regatta.
ITM CEO, Darrin Hughes, confirmed the news at last night’s ITM 2018 Awards evening where he was joined by Emirates Team New Zealand members including Peter Burling, Blair Tuke and Sean Regan.
Of the new partnership, Hughes says: “Emirates Team New Zealand really embodies a combination of determination and kiwi ingenuity as they compete to keep the America’s Cup on New Zealand soil.
“Time and time again they’ve demonstrated their commitment to fostering homegrown talent and their down-to-earth approach and number eight wire attitude is revolutionary compared to other teams relying on deep pockets.
“As a business which prides itself on local ownership, a sense of community, and loyalty, we’re excited to be supporting the team on their America’s Cup mission which will once again see New Zealand on a world stage.”
In addition to the partnership, ITM is also responsible for providing building materials the team are using at their new base near the Viaduct Events Centre in the heart of the America’s Cup village. Materials are also being used at the team’s North Shore site in Auckland where the team will build their own America’s Cup boats - a first in the history of the syndicate.
Emirates Team New Zealand CEO, Grant Dalton, says: “ITM started as a business from just a small group who believed in the potential of a collective effort, this really reflects our own values and we’re thrilled to have their support as we embark on our next campaign. We are passionate about what we do for New Zealand and with the support of ITM stores up and down the country, we’re looking forward to sharing our journey with more kiwis through this partnership.”
While the partnership is a new move for ITM which prides itself on supporting homegrown sport and sporting talent, it isn’t the first time they have backed the team’s efforts - the ITM Southern Lakes store supported Emirates Team New Zealand with building materials at Bermuda in 2017.
With over 90 stores across New Zealand, ITM and its customers will be backing Emirates Team New Zealand from all corners of the country in the build-up to the next America’s Cup campaign.