The Swedish company Sail Racing International has been appointed as the Exclusive Apparel Supplier to Emirates Team New Zealand, defender of the 36th America’s Cup. Sail Racing will provide Emirates Team New Zealand with technical racing gear as well as shore gear in their campaign to defend the prestigious trophy.
“We are very proud and excited to be the Exclusive Apparel Supplier to Emirates Team New Zealand, the winning team of the 35th America’s Cup, in their campaign to bring home the America’s Cup once again” says Joakim Berne, CEO at Sail Racing International AB. “The team will be highly involved in the development of our new technical products. All feedback on existing products, new ideas and evaluation of our products in a high-speed sailing environment will be very important for our production and development team” Joakim Berne continues.
The partnership with Emirates Team New Zealand, defender of the 36th America’s Cup, allows Sail Racing to supply all technical racing gear as well as shore gear to the team. Both during the America’s Cup World Series events in 2019/2020, as well as the America’s Cup Match in New Zealand in 2021.
Sail Racing International is focused on technical products for high-speed sailing. The brand will now be featured together with the defending team in the heart of the most spectacular sailing competition in the world once again. “Sailing has changed tremendously over the past several years,” Joakim Berne says. “The power and speed of these foiling boats have created a much greater demand on the sailor’s physique and agility, which requires new and more high-tech equipment,” he continues. “Our approach has changed from producing garments for active sailors, to developing highly technical gear for sailing athletes. Over the last couple of years, we have spent a lot of time and effort within our Sail Racing Design Lab® to push fabric suppliers, designers and pattern constructors in the search for lighter more durable materials, better features and more functional fits. Now we will apply and evaluate this with the team.”
“The America’s Cup is all about innovation and technology and Sail Racing are clearly the brand that is pushing the limits with technical sailing apparel, so we are very pleased that Emirates Team New Zealand will be proudly wearing Sail Racing gear throughout the 36th America’s Cup campaign,” says Emirates Team New Zealand CEO Grant Dalton.
The partnership with Emirates Team New Zealand is based on 3-year contract and extends to the finals of the 36th America’s Cup that will take place in New Zealand in March 2021. “This constitutes three years of huge potential to develop our product range, and it also gives us the opportunity to reach new markets and create great new business opportunities,” says Joakim Berne.
Sail Racing will also design and manufacture an Official Emirates Team New Zealand replica collection that will be available online through the Emirates Team New Zealand website, at sailracing.com, in stores in New Zealand, along with the on-site merchandise stores at America’s Cup World Series events around the world in 2019 and 2020. As well as at the America’s Cup race village in New Zealand, the home of the 2021 America’s Cup finals.